منابع مشابه
Controlling the Spread of COVID-19 Pandemic: A Review of Evidences of Social Marketing Mixed Approach
Introduction: The spread of the unknown COVID-19 virus and its pandemic at the end of 2019 faced many countries a serious crisis. Following the outbreak of this pandemic news, many actions have been taken to control and prevent it throughout the world, including Iran. Many of these actions, incorporate the principles, strategies, and components of "social marketing", without being labeled soc...
متن کاملA Fundamental Review of Agricultural Marketing
What is the role, function, and intent of agricultural marketing? Most farmers would be ill-prepared to answer this question. They remain in awe of the entire process and express confusion, or even contempt, when the topic of marketing emerges. Earlier in our history, the role of marketing focused on the act of market clearing, the function revolved around the physical transfer of the product, ...
متن کاملEffectiveness of Interventions Based on Social Marketing Theory in Promoting Healthy Eating Habits: A Systematic Review
Aims: Social marketing is one of the approaches that is effective in promoting healthy eating behaviors by affecting different levels of target audience behaviors. The purpose of the present study was to determine the effectiveness of interventions based on social marketing theory in promoting healthy eating behaviors. Information & Methods: In order to identify interventions, Persian and Engl...
متن کاملGifting the Bear and a Nostalgic Desire for Childhood Innocence
This article examines twentieth and twentyfirst century adult relational interactions with the teddy bear toy. It describes the association between the teddy’s mythological origins and its infusion with a commoditized sentimentality that provides adults with a nostalgic return to an imagined personal and social time of childhood innocence. This analysis further details how the ‘gifting’ of tedd...
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ژورنال
عنوان ژورنال: Journal of Service Science and Management
سال: 2015
ISSN: 1940-9893,1940-9907
DOI: 10.4236/jssm.2015.81015